[ Istanbul · PAM Istanbul ]
Jewellery Photographer in Istanbul
Metal, stone and light — reflection under control, sparkle with every detail intact.
[ Selected work ]
[ What we shoot ]
- ✓Product macro for rings, stones and fine detail
- ✓On-model and on-hand jewellery
- ✓Brand campaign and lookbook
- ✓Reflection and controlled lighting for metal and stone
- ✓Consistent retouch, concept to final
[ Brands ]
Altınbaş · Runda
Sefa Yamak is both a photographer and a producer; PAM Istanbul is the team behind the work. Depending on the project he's behind the camera or in the producer's chair, with a dedicated crew for video. Plus built-in reach to 821K.
[ Frequently asked ]
Who shoots jewellery in Istanbul?
Sefa Yamak with PAM Istanbul. He is a photographer and producer, and PAM Istanbul is a full production team that both produces and shoots under one roof, with a dedicated crew for video. We have delivered work for brands including Altınbaş and Runda.
How do you handle reflection and sparkle on metal and stone?
With controlled lighting and a team built around it. Metal reflects everything around it, so we shape what it sees — light sources, flags and angles — while the retouch side protects fine detail. The result is gold and silver that read clean and stones that keep their fire without blowing out.
Can you shoot product macro and on-model in the same production?
Yes. We plan macro detail, full product and on-model looks into one production so lighting and styling stay consistent across every frame. That gives a brand a matched set of images from a single shoot rather than pieces that do not sit together.
Do you produce full campaigns for jewellery brands?
Yes. PAM Istanbul produces and shoots complete jewellery campaigns — concept, styling, stills and video with its own video crew — as one team. We have done this for brands like Altınbaş and Runda, including the Runda 2020 and 2021 collections.
Have a brief? Send a few lines through the contact page and we'll come back with a clear plan and a timeline.
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