// SEFA YAMAK · V.2026CANLI
SEFA YAMAK

[ Istanbul · PAM Istanbul ]

Fashion Photographer in Istanbul

Fashion, shot and produced under one roof in Istanbul.

Who shoots fashion in Istanbul? Sefa Yamak, working with PAM Istanbul, a photography and production studio where he leads as both photographer and producer. Depending on the project he steps behind the camera or runs the production, and a real team stands behind every shoot. That combination has carried campaigns for Pierre Cardin in 2022 and 2023, Hotiç, Armine's summer and fall-winter 2024 scarf collections, and editorial for Kun Magazine. PAM Istanbul is one house that produces and shoots together, covering both photo and video, with a dedicated crew for video work. On top of the studio's craft, Sefa Yamak brings 821,000 Instagram followers on @sefayamak, so the fashion work you make here reaches an audience the day it lands.

[ Selected work ]

Fashion Photographer in Istanbul — Sefa Yamak, PAM Istanbul
Fashion Photographer in Istanbul — Sefa Yamak, PAM Istanbul
Fashion Photographer in Istanbul — Sefa Yamak, PAM Istanbul
Fashion Photographer in Istanbul — Sefa Yamak, PAM Istanbul
Fashion Photographer in Istanbul — Sefa Yamak, PAM Istanbul
Fashion Photographer in Istanbul — Sefa Yamak, PAM Istanbul
Fashion Photographer in Istanbul — Sefa Yamak, PAM Istanbul
Fashion Photographer in Istanbul — Sefa Yamak, PAM Istanbul
Fashion Photographer in Istanbul — Sefa Yamak, PAM Istanbul
Fashion Photographer in Istanbul — Sefa Yamak, PAM Istanbul

[ What we shoot ]

  • Brand campaigns
  • Lookbooks and collections
  • Editorial for magazines
  • On-model and e-commerce
  • Runway and backstage

[ Brands ]

Pierre Cardin · Hotiç · Armine · Kun Magazine

Sefa Yamak is both a photographer and a producer; PAM Istanbul is the team behind the work. Depending on the project he's behind the camera or in the producer's chair, with a dedicated crew for video. Plus built-in reach to 821K.

[ Frequently asked ]

Who shoots fashion campaigns in Istanbul?

Sefa Yamak with PAM Istanbul. He is a photographer and producer, and the studio is a full team that has delivered fashion work for Pierre Cardin, Hotiç, Armine and Kun Magazine.

Does Sefa Yamak both shoot and produce?

He works both sides of the camera depending on the project: on some he shoots, on others he produces. PAM Istanbul is the team behind every job, and video has its own dedicated crew.

What fashion work do you cover?

Campaigns, lookbooks, e-commerce and editorial. Recent projects include Pierre Cardin (2022 and 2023), Hotiç, Armine's summer and fall-winter 2024 scarf collections, and editorial for Kun Magazine.

Can you deliver photo and video together?

Yes. PAM Istanbul produces and shoots both under one roof, with a dedicated video crew, so a campaign's stills and motion come out of the same house.

Have a brief? Send a few lines through the contact page and we'll come back with a clear plan and a timeline.

Get in Touch →