[ Istanbul · PAM Istanbul ]
Beauty & Cosmetics Photographer in Istanbul
Beauty campaigns shot and produced under one roof in Istanbul.
[ Selected work ]
[ What we shoot ]
- ✓Skincare & cosmetics product photography
- ✓On-model beauty & complexion
- ✓Texture & macro detail
- ✓Beauty campaign & key visual
- ✓Social & content for beauty brands
[ Brands ]
Bioderma · realme
Sefa Yamak is both a photographer and a producer; PAM Istanbul is the team behind the work. Depending on the project he's behind the camera or in the producer's chair, with a dedicated crew for video. Plus built-in reach to 821K.
[ Frequently asked ]
Who shoots beauty and cosmetics campaigns in Istanbul?
Sefa Yamak with the PAM Istanbul team. Sefa is a photographer and a producer, and PAM is a full production house, so shooting and production sit with the same team. We have delivered beauty work for brands like Bioderma, including the Polina campaign and the serums range.
How do you keep skin looking natural?
We light and shoot for real skin, not a retouched-to-plastic finish. That means controlling texture on set, working close with the model, and grading so pores, tone and moisture stay readable. The goal is skin that looks like skin, which is exactly what cosmetics like Bioderma need to feel credible.
Can you cover both product and on-model in one session?
Yes. We shoot the product on its own, from macro texture to hero packaging, and the same product on the model, in the same session and the same room. That keeps the look consistent between the pack shot and the campaign image, so both read as one story.
Can you do photo and video in the same shoot?
Yes. PAM Istanbul is one team covering both, and video has its own dedicated crew on set. You get stills and motion from the same day, planned together under one roof, so the beauty campaign carries across photo and video without a second production.
Have a brief? Send a few lines through the contact page and we'll come back with a clear plan and a timeline.
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