[ Creator + Photographer · Istanbul ]
Creator. Photographer.
Sefa Yamak combines two identities in one person: a creator reaching 821K+ followers, and a commercial & fashion photographer and producer with 25 years behind the camera. For brands, that means one thing — organic reach and professional production quality from a single point of contact, not two separate vendors.
Selected brands — Nike · Pierre Cardin · İstanbul Airport · OPPO · Xiaomi · realme · Bioderma · Petrol Ofisi · Altınbaş · Hotiç · Armine · Jumbo
[ The creator side ]
An Instagram account reaching 821K+ followers; a visual language featured in Daily Sabah's "Turkey's most intriguing Instagram accounts" and exhibited at #instart (2015), Turkey's first Instagram exhibition. When content goes live, it reaches a built-in audience.
[ The photographer side ]
25 years behind the camera: fashion, campaign, product, and editorial work. Campaigns for brands like Nike, Pierre Cardin, Istanbul Airport, OPPO, and Xiaomi; work covered by Hürriyet and Marketing Türkiye. Content is produced at campaign grade, not phone grade.
[ What it means for brands ]
Two values in one collaboration: content is shot with professional production and distributed to an organic audience of 821K. One point of contact instead of the agency + influencer + photographer triangle. Backed by PAM Istanbul's production infrastructure.
About Sefa Yamak →[ Frequently Asked ]
What is a creator photographer?
Someone who is both a content creator with their own audience and a professional photographer. Sefa Yamak is a creator reaching 821K+ followers — and a commercial & fashion photographer and producer with 25 years behind the camera. In a brand collaboration, the content is produced at professional quality and reaches a built-in audience.
How is this different from a standard influencer collaboration?
In a typical influencer deal, content quality is limited to what the creator shoots on a phone. Here, the person creating the content is also a commercial photographer who has shot for brands like Nike, Pierre Cardin, Istanbul Airport, OPPO, and Xiaomi — backed by PAM Istanbul's full production team. Same reach, campaign-grade production.
Do you work with international brands?
Yes. We work in both English and Turkish and shoot in Istanbul with brands and agencies from abroad. The content can be used worldwide.
A creator with reach and a photographer who knows production — the same person.
For a collaboration, campaign shoot, or content production, reach out through PAM Istanbul — and browse the commercial portfolio for the work.