Nike · TFF

Nike and the Turkish Football Federation wanted the national-team kit shot the way players actually wear it: earned, not styled. PAM Istanbul ran it end to end — production and camera under one roof, led by Sefa Yamak with a full crew on set. We built the light around the crest and the fabric, kept the athletes moving instead of posing, and shot stills and motion in the same session so the campaign and the social cut share one look. Keeping concept, shoot and grade inside one team meant nothing got lost between production and camera.